969 - HOW TO BE A HERO IN REAL LIFE

HOW TO BE A HERO IN REAL LIFE

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It may only seem like superheros lives in comic books, TV shows and movies, but there are already many people in our everyday lives who demonstrate heroism or undertake selfless acts. Such as dedicated police officers, paramedics and fire fighters who go out everyday, risking their own lives helping people and strangers whom they have never […]

979 - COULD YOU BE A HERO? 

COULD YOU BE A HERO? 

Posted on 1 CommentPosted in To Be A Hero

It’s one of the most recognisable of humanity’s universal archetypes – and occupies an emotional space that many brands aspire to. But taking on the Hero role requires a very different approach depending on the market you are operating in.     They are the universal themes that dominate human consciousness everywhere on earth: the […]

983 - Developing Heroic Qualities With QM Mosquito Killer

Developing Heroic Qualities With QM Mosquito Killer

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Joseph Campbell gave us a valuable description of the metaphorical hero’s journey. He said that we’ll first hear a calling, and we’ll always have a choice whether to surrender to it. There will be a threshold to cross, which will require unconditional commitment and separation from what’s familiar. There will be guardians along the way, waiting to help us. And of course, there will be a challenge – a […]